Iced out diamond watch on wrist

Custom Iced Out Watches & Jewellery

Built
Different.

We take the world's most iconic timepieces and turn them into one of a kind diamond masterpieces. AP. Cartier. Rolex. Fully iced. No shortcuts.

Iced out watch close up

Custom Builds

Your Watch.
Your Rules.

You bring the vision. We bring the diamonds. Send us your timepiece or pick one from our vault. We will bust it down with VVS stones, custom bezels, diamond dials, iced out bracelets. Whatever you want, we build it.

Every custom build comes with full documentation, before and after photography, and a lifetime guarantee on our work. This is not mass produced jewellery. This is one of one craftsmanship for people who refuse to wear what everyone else is wearing.

Fully iced out AP Royal Oak
500+
Custom Builds
10K+
Carats Set
100%
Authentic
24/7
Support

The Promise

No Compromises

VVS Diamonds Only

Every stone hand selected for maximum fire and brilliance

100% Authentic

Genuine luxury timepieces. No fakes. No exceptions.

Insured Worldwide

Fully insured delivery to your door, anywhere on the planet

Lifetime Guarantee

We stand behind every piece we build. Period.