Custom Builds
We Ice
Everything.
Send us your AP, your Cartier, your Rolex. We will bust it down with VVS diamonds and send it back looking like nothing you have ever seen before.
The Process
How It Works
Send Us Your Vision
DM us, email us, call us. Tell us what you want. Send a reference pic, describe the dream piece, or just say 'ice it out' and we will take it from there.
We Source the Stones
We hand pick every single diamond. VVS clarity, perfect cut, maximum fire. We do not use cheap stones. Ever. Your piece deserves the best and that is exactly what it gets.
We Build It
Our master setters go to work. Every stone placed by hand. Every setting checked twice. This is not a factory. This is craftsmanship at the highest level.
We Deliver
Full photo and video documentation of your finished piece. Shipped fully insured to your door with all certifications and a lifetime guarantee on our work.
What We Do
Full Bust Down
Service
We specialize in taking the world's most iconic luxury timepieces and transforming them into fully iced out diamond masterpieces. Bezel, dial, bracelet, case back. Every surface covered in hand set VVS diamonds.
